Raby Castle Adventure Playground

Raby Castle


The Brief

Raby Castle, Park & Gardens briefed us with the launch and opening of its new bespoke adventure playground, The Plotters’ Forest – the first phase of its significant renovation and restoration project which aims to transform historic buildings and land to the north of the castle grounds, into social, retail and hospitality space for the whole community to enjoy.

The Approach

A six-month campaign which put the community at its heart, starting with two young local heroes, invited to break ground, as construction started – and then invited to be the first to experience the playground when it opened.

A competition with local primary schools in the area, to inspire children to be playground designers of the future, resulted in a whole class visit on the day of opening and their designs being displayed in a special exhibition at the castle.

The Results

  • 126 pieces of regional media coverage with a reach of 50 million
  • 10 pieces of consumer national coverage with a reach of 70 million
  • 10 pieces of attractions industry trade coverage with a reach of 100k
  • Positive sentiment throughout and driving footfall which resulted in 8 weeks of sell out bookings from its Easter weekend launch