THE ORIGINAL CAKE COMPANY – CAKE ADVENT CALENDAR

The Original Cake Co’s premium cake advent calendar for 2022 was a unique offering to cake-loving Brits.​  It had 24 individual wrapped, hand- decorated and hand-baked chocolate truffle cakes and luxury fruit cakes, available through the artisan bakery’s website for £39.95.​

Silver Pear was employed in the autumn of 2022 on a project basis to create a buzz around the product, get it in the hands of key media and generate tangible sales through consumer coverage.

Advent calendar features are extremely competitive and there are thousands of products on the market that journalists could choose from.​

We used our extensive contact book to highlight the product to high profile media that could publish features in print quickly or publish features online, given our tight turnaround to Christmas.​

This also involved a sampling campaign, sending products to high profile journalists.​

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• ​21 pieces of coverage for the advent calendar, with a reach of over 167,000,000
• Coverage highlights included Delish UK, a full review on Independent Online, The Standard Online, Mother & Baby Online and Delicious Magazine Online.
• Organised a trip for a roving reporter from BBC Radio Lincolnshire, who visited the bakery to speak to staff about how the calendar is made and interviewed one of the leadership team. The visit ensured there was multiple moments through the show mentioning The Original Cake Company