Pensthorpe Christmas Market

Pensthorpe Christmas Market


The Brief

Pensthorpe’s Christmas Market is an annual event which continues to grow in popularity every year. Ahead of the 2023 market, Silver Pear was instructed to secure quality regional coverage, capturing glossy magazines and online titles, ensuring Pensthorpe’s offering was included in key regional round-ups in addition to standalone features.

As a priority, we wanted coverage to showcase Pensthorpe’s artisan creators, who are amongst the best in the region. It was also important to communicate how readers could avoid the hustle and bustle of a stressful town centre and instead go to a top quality Christmas market with a serene backdrop and atmosphere.

The Approach

In the run-up to the event, Silver Pear drafted and issued a regional press release, sharing the news of the upcoming event across the key media landscape.

In addition, beautiful images from previous Pensthorpe Christmas Fairs were shared with key titles, showcasing unique elements of the event. We also highlighted the new elements for the 2023 fair, which included a wreath making workshop and a bevy of first time stallholders.

The Results

15 pieces of coverage in key regional titles, including Muddy Stilettos, North Norfolk Living, Norfolk Magazine, SixtyPlusSurfers, North Norfold News and EDP Online.

An increased awareness of this beautifully unique event, and wonderful Pensthorpe Christmas offering.