To teach consumers how to use the freeze dried fruits, we collaborated with a recipe developer and photographer who created beautiful seasonal cocktail and mocktail recipes, which we regularly pitched to journalists to use in both printed publications and online, offering a credit to Mixologist’s garden and its website.
There are many credible drinks experts who have ties to certain events, TV shows and newspaper columns, so we made it our mission to get Mixologist’s Garden products in front of them and created an extensive sampling campaign, where the brand were very generous with samples and were keen to get it in the hands of relevant experts.
We managed a hard-working press office, which identified seasonal calendar moments and hooks that demonstrated the need for Mixologist’s Garden – this included Christmas stocking filler gifts for cocktail lovers, essentials for your home or garden bar and supplies for summer garden parties.
