Hockerhill Adventure Playbarn

Hockerhill Adventure Playbarn approached Silver Pear when launching its brand-new playground in Staffordshire in 2024. The playground, built by world-renowned designers CAP.Co, and owned by the Chillington Hall Estate, was the first indoor and outdoor adventure facility of its kind in the area, designed to reflect the area’s thrilling history, in play.  

The centrepiece of the Adventure Playbarn is a giant mock oak tree, modelled on the one that King Charles II hid in at Boscobel House as he fled Oliver Cromwell, post the Battle of Worcester. The playbarn allows children to explore exciting play elements, such as the many bridges, high-level walkways, tunnels, slides, go-kart track and rope equipment which surround the site. 

Charlie and Tessa Giffard enlisted Silver Pear as its trusted PR partner, which included the launch of the playground in spring 2024 and supporting with PR and influencer activity at other key calendar moments.

Hockerhill Adventure Playbarn entrusted Silver Pear with launching the incredible family attraction to national and regional media, via a series of press releases, a competition in conjunction with local schools and a preview day for influencers and media.  

When opening the playground, engaging with audiences and the local community was key, as well as getting honest feedback from children. Silver Pear suggested hosting a competition for local school children, where they design their own adventure playgrounds to be in with a chance of visiting the playground before it opens to the public.

Silver Pear continued with local and national PR support for the summer holidays, Halloween and Christmas.

• Activity in 2024 resulted in 143 pieces of coverage, with an audience reach of over 228 million
• Achieved 23 backlinks to the Hockerhill website through coverage
• For the opening of the attraction, we secured three exclusive journalist preview visits and 14 influencers attending the launch weekend, sharing content from the day
• Coverage highlights included Telegraph Online, The Sun Online, I news Online and multiple pieces of coverage in key regional titles including Birmingham Live
• With Silver Pear’s support, the first three months of trading were extremely successful with tens of thousands of visitors