AMC Design

AMC Design

AMC Design

The Brief

AMC Design, a leading interior design agency in Ilkley, Yorkshire, was looking for a new PR partner to deliver a strategic communications programme, to support the growth of the business, amplify reach and, most importantly, build brand awareness in its regional North Yorkshire base.

Working with AMC Design’s existing reputation as a valued and talented design agency within the region, Silver Pear was tasked with ensuring the PR activity focused on securing third party advocacy within the local media, national lifestyle media and design trade publications.

The Approach

Commencing with a full company communications audit, we began by identifying the agency’s authentic key messages, shaping the company’s core values and identifying the target audience.

Once approved, throughout a targeted campaign over the course of the first six months of the retained contract, we focused on securing quality coverage with key regional titles, as well as securing commentary opportunities in national glossy publications.

In addition to traditional PR output, Silver Pear aided AMC Design in the applications for two awards, the SBID International Design Awards and the Northern Design Awards. AMC Design was shortlisted within the selected categories at both awards and went on to win the Residential Budget Up to £50k category at the SBID International Design Awards.

The Results

88 pieces of coverage in key national and regional titles, including Ideal Home, Yorkshire Post, The Sunday Times, Yorkshire Times, Sheerluxe, Homes & Gardens, Kitchens Bedrooms & Bathrooms, Ilkley Gazette and Wharfedale Observer.

An increased regional and national awareness of this exciting interior design agency and it’s founder Ann Marie Cousins. In addition, the agency has seen an increased number of regional enquiries, and the media are now seeking commentary from AMC Design’s team members for editorial submissions.