BELVOIR CASTLE PRESS OFFICE

Silver Pear Communications was enlisted to strengthen support and advocacy from regional media and in turn build a stronger rapport with the local community.​

There was also a desire to educate the local area about all that Belvoir has to offer, including its Retail Village and the positive changes that had been made there, and highlight stories from the wider Belvoir Estate.​

​Alongside this, positioning Belvoir Castle as a top destination to visit in national media to generate greater awareness, was an additional aim throughout the year.​

The campaign kicked off with a series of positive stories focussing on the reopening of the Balloon Bar, the new Animal Park and the return of Belvoir’s popular seasonal events, including Halloween.​

To inspire and encourage visits to Belvoir’s Retail Village, we arranged influencer visits at Christmas to showcase this area of the estate through compelling and engaging content.​

Silver Pear supported new offerings into 2025, including a circus event and accompanying family trail in the Adventure Playground at Easter, a specially curated Motherhood exhibition highlighting the different generations of mothers at Belvoir, as well as new castle tours.​

In the summer, an event was also set up for local media and influencers to learn more about Belvoir’s vineyards, providing them with a chance to also sample the latest range of wine.​

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• 628 pieces of media coverage
• Reach of 3.4 billion
• 30 pieces of high quality coverage in consumer lifestyle titles
• Almost 300 pieces of regional news coverage
• Eight pieces of trade coverage
• Positive support from influencers and curating a selection of highly engaged ambassadors supporting Belvoir throughout the year